Hi, Founder and Chief Consultant here...
My name is Andrew and after a career spanning nearly 20 years in Online Gaming, I decided to start SureBet Consulting, to share my knowledge and expertise to help safeguard and grow your business.
I led the regulatory and compliance functions for some of the largest operators in the industry including William Hill, Ladbrokes (Entain) and Sportingbet. I’ve also worked with startups like White Hat Gaming, building compliance from the ground up, understanding every element of the customer journey. My skillsets are unique to the industry, having initially spent my career in software development and Project Management, eventually moving into Regulatory Licensing and Operational Compliance and strategy over the last 13 years. I thrive in understanding the detail.
My technical and compliance background allows me to engage with clients to identify new market opportunities or maximise commercial value in existing markets. I understand the commercial challenges of the industry having been engaged by clients to help them launch Online Casinos in a variety of jurisdictions.
I provide guidance on products and markets, and I help clients to identify commercial strategies for new market opportunities.
I design risk-based policies, procedures and tools appropriate to your business, and work with you to automate and optimise your operational processes to ensure that you can focus on revenue generation.
My skills include Grey and Regulated markets, White Labels, PAMs, Compliance, Licensing Support, Safer Gambling, AML, Project Management, Internal Audit and Sweepstakes.
I currently hold qualifications in Compliance, AML, Internal Audit and Project Management and I was a PML holder with the UKGC for 9 years and a Key Function Holder with the MGA.